The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes. Cullather and McCoobery explain the power of live brand storytelling™, provide tactics for incorporating their thinking into modern day marketing strategies and share how in an era where consumers are moved by experiences, rather than products, impactful live brand storytelling™ is the key to ongoing brand relevancy. Challenge Everything: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling™ is available on Amazon.com today. Visit www.scottcullather.com and www.kristinamccoobery.comAbout INVNTFounded in 2008 by Scott Cullather and Kristina McCoobery, INVNT is the global live brand storytelling agency™. For more information visit www.invnt.comAbout ForbesBooksLaunched in 2016 in partnership with Advantage Media Group, ForbesBooks is the exclusive business book publishing imprint of Forbes.

Source: Forbes December 03, 2019 09:56 UTC