New Delhi: Media and entertainment company IN10 Media, which owns brands like EPIC TV, EPIC On, Juggernaut Productions and DocuBay, will be launching a television music channel called Showbox soon. Along with music, content on the channel will include Bollywood-related news, movie trailers, interviews, unplugged music, updates on reality music shows and more. It is a distinct offering in the current music entertainment landscape, with a clear and fresh positioning," said Aditya Pittie, managing director, IN10 Media. Showbox will compete with entrenched players like Mastiii, owned by Sri Adhikari Brothers Television Network Ltd; 9XM owned by 9XM Media; and B4U Music, owned by Lakshmi Mittal, Kishore Lulla and Gokul Binani’s B4U Group. Our appetite for music in all forms is inexhaustible, and there is a huge demand for music and entertainment content in Tier II and Tier III markets.

Source: Mint June 12, 2019 07:18 UTC