The company is tapping into rapid-growing AI-powered social commerce — where people use social networks to sell and buy goods — in Southeast Asian countries such as Vietnam, Thailand and Singapore, iKala said. Chien also serves as board director of another AI company, Appier Inc (沛星互動科技). The new division, iKala Commerce, uses AI technology to help customers — mostly e-commerce retailers — gather personal data and access customer information to provide personalized services and customized content by recording customers’ behavior, the company said. Cheng said that the company expects the new social commerce business to become one of its revenue contributors. Next year, the social commerce business is expected to make up 50 percent of the company’s revenue, Cheng said.

Source: Taipei Times June 15, 2020 15:56 UTC