In truth though, the livestream’s big draw was Mr. Abloh. By showing an unfinished, imperfect collection, the Markerad livestream marked a rare exhibition of design transparency for a global company like IKEA. After the livestream, IKEA recreated one of these surveys, bringing six twentyish-somethings into a circle with Mr. Abloh and Mr. In some ways, Mr. Abloh was a canny choice as collaborator. For Mr. Abloh, innovation is part of the game: He is the first black artistic director at Louis Vuitton.

Source: Wall Street Journal May 04, 2018 18:27 UTC