So what in the name of a Rooty Tooty Fresh 'N Fruity is IHOP thinking by changing its name to IHOb? Spokespeople for IHOP and Dine Brands (DIN), the restaurant company that owns IHOP as well as Applebee's, were not immediately available for comment. Related: Inside the last-ditch effort to save sugary cerealsFor what it's worth, there are currently no live trademark requests filed for IHOB with the United States Patent and Trademark Office -- just two dead filings for companies looking to trademark IHOB for barbecue restaurants. But there is an IHOb Twitter account -- and it is already verified, despite the fact that it has less than 300 followers...compared to the nearly 320,000 for IHOP. So you have to give credit to the IHOP marketing team for creating some mystery and keeping people guessing.

Source: CNN June 06, 2018 14:26 UTC