The Chief Executive Officer of Itemate Solutions, Robert van Breukelen, has appealed to the Ethiopian government to avoid pitfalls even as the country advances in its digital transformation drive. He further noted that to unlock the true potential of digital transformation, Ethiopia needs to prioritise several critical elements, including improving internet access in rural areas and expanding mobile use cases that cater to the needs of a diverse population. He said, “While the country’s internet penetration is only at 35% – accounting for 36 million people – its telco sector is poised for rapid growth. Thanks to the success of incumbent Ethiotel and the entry of Safaricom into the Ethiopian market, the telco sector may help drive greater digital inclusion throughout the country and accelerate the country’s transformation. There, the telco sector works closely with its dealer network to track scratch card sales and distribution to ensure citizen needs are catered for.

Source: Ethiopian News May 05, 2024 05:03 UTC