There's no one in the industry who has the deep understanding of cognitive marketing that Rashmy does. Rashmy Chatterjee leads Marketing, Communications, and Citizenship for IBM in North America, holding responsibility for client experience, engagement, and the health of the IBM brand. Chatterjee First let’s talk about Cognitive Systems. To simplify, we refer to Cognitive Systems as URL: Understand, Reason, Learn. Cognitive marketing provides content at the right time, adds context to the right feeling, and provides the right motive to the right experience.

Source: Forbes October 30, 2017 18:56 UTC