IBIS Rice, a Cambodian brand of premium organic rice, has just launched into the UK with listings in all Planet Organic and Better Food stores with a direct to consumer channel to follow later this month; www.ibisrice.co.uk. Beyond the exceptional quality of the rice, IBIS Rice is a business with purpose as it directly supports farmers in Cambodia who are involved in preventing deforestation and protecting indigenous wildlife. IBIS Rice manages all the packing and processing in Cambodia to keep the added value in the rural communities before selling it directly to the UK. The IBIS Rice farmers grow a local variety of long grain jasmine rice known as phka rumdoul, which has been voted the best rice in the world five times at the World Rice Forum. We know that UK customers will love IBIS Rice, as a brand that has purpose and soul but also a product that tastes incredible.”

Source: The Times November 01, 2023 11:30 UTC