“The answer I got was — ‘Arty film woh hai jo zyaada logon ko samajh nai aayegi (an arty film is one which not many people would understand)’. But then I thought, my film (‘Madaari’) will be understood by people. Once I asked some people how they define an ‘arty’ film. While this is her first attempt at a full-length feature film, Shailja — who is now Chief Creative – Special Projects at Zee Entertainment Enterprise Ltd — has been promoting the telling of effective tales throughout her career. Kejriwal is even excited about Zee Theatre, as part of which renowned playwrights and theatre stalwarts are producing socially relevant content for online, on-air, on-ground and in-transit viewing.

Source: Indian Express July 22, 2016 07:21 UTC