I left my job to launch a start-up in one of the world's toughest markets. I've run out of cash twice, my warehouse was robbed and I made many mistakes. But I still have NO regrets...
The Melbourne project manager was working for one of Australia’s largest construction companies when he put everything on the line to launch alcohol start-up Solbevi in August 2023. Mr Di Benedetto quit his high-paying job and poured his entire savings into the business. 'The last two years have been exhausting,' Mr Di Benedetto said. 'We started the business with zero industry background in marketing, sales, and distribution,' Mr Di Benedetto said. 'My vision is to make Solbevi a brand that can be enjoyed all year round and sit alongside Aperol and Campari in venues worldwide,' Mr Di Benedetto said.
Source: Daily Mail January 11, 2026 03:00 UTC
