Cave paintings, thinks Milton Glaser, are the earliest posters. “Those images create reactions today with the same potency they must have had when they were made. It’s extraordinary that this form of communication has existed all through history.” The celebrated US graphic designer – whose work includes the I Heart NY design – has created countless posters, 450 of which are collected in a new book. But there’s a distinction between graphic design and art: “graphic design is now basically an adjunct of capitalism. Art is a means of examining reality freshly with open eyes.”Milton Glaser Posters (Abrams Books, £22.99) is published on 27 March.

Source: The Guardian March 24, 2018 16:52 UTC