These days, K-beauty products come in sculptured packaging and smell like an upscale spa. South Korea became wealthy; the quality of everything from cars to CD players improved. The popular Korean beauty chains Innisfree and the Face Shop both opened in the early 2000s — around the same time that we first started hearing about the Korean triple cleanse. South Korea put the Thaad project on hold this June, and the two nations appear to be on better terms now. PhotoIt’s clear what the K-beauty industry wants from the West: a market that isn’t fraught with messy geopolitics.

Source: New York Times December 09, 2017 19:41 UTC