The store is called The Drug Store and it sells only one company’s products, drinks from a company called Dirty Lemon that come in several flavors. The notoriety is driven by how you pay for product in the store: you don’t. I still don’t believe the Dirty Lemon store will work the way they have it set up now, they will get tired of being ripped off. Most of those will fail because they won’t get the traction that brands like Dirty Lemon and Moon Juice have. In spite of how the new Dirty Lemon store started, it is going to be very successful.

Source: Forbes September 16, 2018 14:00 UTC