Seven months into the job, Safaricom Chief Executive Peter Ndegwa (pictured) still fights to be his own man, and rightly so. During Collymore’s “magical decade,” M-Pesa became the backbone of Kenya’s digital economy and the force behind remarkable financial inclusion in the country. It is also what propelled Safaricom to profits, with the telco cutting a niche for creating products tailored for the common man since its early days. For the next decade, Ndegwa said, the new vision for Kenya’s biggest telco is one of a “purpose-led technology company”. As Kenya’s biggest telco, it enjoys a 65 per cent market share and serves 35 million customers.

Source: Standard Digital November 03, 2020 04:01 UTC