Jean Chung/BloombergSouth Korea's second-biggest conglomerate by revenue has big plans in the hot field of big data—and a little-known credit card subsidiary looks set to play a crucial role. Hyundai Card’s data science expertise makes the company, which is preparing for a blockbuster IPO, more important than ever for the auto-to-steel conglomerate. Hyundai Card collects 2,000 to 3,000 raw data from each of its credit card holders, says CEO Ted Chung in a video interview. Besides Costco, Hyundai Card has private-label credit card partnerships with 11 other major companies, including Korean Air and Starbucks. "Our data science has the most updated philosophy," he says, pointing to the variety of data from the private-label credit card partnerships.

Source: Forbes November 20, 2020 08:26 UTC