The trend has people rubbing mayonnaise in their hair, lemon juice in their armpits and pork fat on their face. “It just didn’t make a lot of sense to me.”The citrus juice doesn’t prevent her from sweating, she said, but it eliminates odor and costs less. Juice Beauty sells a $39 eye cream and $22 lip gloss made from organic apple, pomegranate and other juices. Organic beauty companies insist that using food isn’t as easy as rubbing apple juice on your face. Juice Beauty has three in-house chemists and 10 scientist consultants working to ensure that the right amounts of ingredients are included in each product, said Ms. Behnke.

Source: Wall Street Journal March 06, 2017 16:30 UTC