Fifteen years after launching BuzzFeed, Jonah Peretti is heralded as a digital-culture visionary. BuzzFeed's widely-watched SPAC deal is being seen as a referendum on digital media. As a cofounder of both BuzzFeed and HuffPost, Jonah Peretti is one of the great adventurers of the digital age. There are "two competing forces at play" with the SPAC deal, she said: "Yes, the future for BuzzFeed is a consolidation play, but it's very heavily reliant on advertising. The SPAC deal can fund his plan to roll up the digital-media sector into one behemoth company serving millennials and Gen Z.
Source: Huffington Post December 03, 2021 22:49 UTC