NEW YORK — This year’s Super Bowl ads ran the gamut from tame humour to … tame messages about social causes. The slapstick humour and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight. Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Tame comedy like the Tide ad was a theme throughout the night. Charles Taylor, a marketing professor at Villanova University, said a fifth of all Super Bowl ads featured causes, compared with just 6 per cent last year.

Source: National Post February 05, 2018 03:56 UTC