The slogan #HumboldtStrong has always been about Humboldt, the Saskatchewan community and its strength as members make their journey to recovery in the aftermath of the Humboldt Broncos bus crash, according to one resident. Michael Behiel started a campaign recruiting people to contact the Saskatchewan Junior Hockey League (SJHL) and attempt to persuade the league to cancel its trademark application for the #HumboldtStrong slogan. SJHL president Bill Chow told CBC News that he made the application with the Broncos in mind. Broncos could file its own application: lawyerGenerally, the right to something belongs to whoever uses it first, according to Toronto-based lawyer and trademark expert Alison Hayman. Hayman said someone can also file a trademark application if they intend to use the trademark.

Source: CBC News May 17, 2018 17:49 UTC