After conferring with Mr. Rubenstein, he submitted to a news conference and a weeklong tour of the talk shows — Larry King, David Letterman, Katie Couric and Barbara Walters — elaborating his denials. Howard Joseph Rubenstein was born in Brooklyn on Feb. 3, 1932, to Samuel and Ada (Sall) Rubenstein. Like some reporters then, his father did a little public relations work on the side, and he taught Howard how to write news releases and pitch story ideas to reporters. But after his mother refused to answer the home’s telephone with the greeting “Rubenstein Associates,” he rented an office. Mr. Rubenstein rented a camel to plug Mr. Battista’s mayoral candidacy and draped it with a sign saying its back would be broken by another city tax.

Source: New York Times December 30, 2020 00:22 UTC