How we get the next generation to keep reading aliveSTACY SQUIRES/STUFF Maybe the only way to keep reading alive is to let technology have its way. Seems to me, whether you're a bookseller, a Kindleseller or an author, someone – or all of them – need a dramatic rethink of their business model to come up with some smart marketing that makes reading sexier. While traditional readers might shudder at the thought, it might be what is needed to keep reading alive. If people are not reading, that has serious implications for all sorts of things including our economy. If developments in technology help promote authors and get our next generation back into reading again – I say, bring it on.

Source: Stuff March 12, 2018 16:01 UTC