Ovleno Business Intelligence (OBI), the Indian partner of Cambridge Analytica and SCL, has used data analytics to influence several elections since 2010. I remember some politicians would ask me ‘how can you win elections with a mobile phone or computer'?" Winning elections with mobile phone is an accurate description of the art and craft of Tyagi's company. India has 60 crore social media users," Tyagi told ET.Tyagi explained why mobile phone can shape people's opinion in India—because it links people to social media. "The role of social media is critical because you have to create a brand now.

Source: Economic Times March 22, 2018 07:07 UTC