A large amount of retailers went into sales well before Christmas, having just come out of the Black Friday sales four weeks earlier. Then there were the mid-season sales, the summer sales, the previous mid-season sales and the winter sales of 2024/25. The real need is for an education programme focusing on how best to achieve sustainability and pushing the idea of buying less, but buying better. If, over the course of a sales period, there are more reductions in prices, the prior price retailers show has to be that same lowest price before the first of the sale price reductions is applied. Things can get mixed up during sales periods and price tags can be erroneous.

Source: The Irish Times December 26, 2025 06:06 UTC