OPINION: The fastest way to find an audience for your business is to stand out and be different to everyone else. Big business can spend months and a lot of dollars coming up with that essential point of difference for their business. As an avid Instagram user, one of the ways I build a connection with other business owners is through watching their Instagram stories. Lisa’s business stands out because she’s sharing enough of her personality and interests to stand out in a crowd of other businesses. Identify Marketing is a content partner with Stuff for specialist small business information.

Source: Stuff July 11, 2021 21:11 UTC