Running an e-commerce business can be a rewarding endeavour with very little start-up capital needed. Running an e-commerce business is a potentially lucrative venture that requires relatively little money to get started, but many people are under the misconception that it's easy, said Warrick Kernes. He said that in the US, a good conversion rate is considered to be 5%, but a more realistic conversion rate in South Africa is around 1.5%. "Not everybody understands how to run and grow a successful business, not just an e-commerce business, but a business." Search Engine OptimisationSearch Engine Optimisation (SEO) provides a way to make an e-commerce website more easily discoverable.

Source: News 24 June 01, 2023 22:46 UTC