In recent years, stars have lent their names to all kinds of sneaker collaborations. Nike had … Jesus Christ? In October, a pair of “Jesus shoes” — customized Air Max 97s whose soles contained holy water from the River Jordan — appeared online for $1,425. The sneakers quickly sold out and began appearing on resale sites, going for as much as $4,000. The only thing that didn’t happen, said Kevin Wiesner, 27, a creative director at MSCHF, was a public disavowal of the shoes by Nike or the Vatican.

Source: New York Times January 30, 2020 07:52 UTC