If you’re starting a business, or even thinking about starting one, one of the first things you’ll need to do is nail down is your elevator pitch. A great elevator pitch will make them understand the value of and need for your business instantly. Your elevator pitch may change over time, and that’s perfectly okay. When I was starting hint, my unsweetened flavored water company, the gist of my elevator pitch was that this water-based, sugar-free beverage, which has just a little bit of fruit in it, would help consumers kick sweetened beverages. Watch the video below to learn a little more about nailing down your elevator pitch.

Source: Forbes February 22, 2017 22:59 UTC