If someone is inclined to buy a franchise, whether for the independence or the wealth, a cleareyed view of what is being pitched is important. Pick a WinnerFor starters, analysts say, investors should ask whether the underlying industry is growing. But even in growth areas, not every franchise is a winner. Data shows that the top growth areas for franchising include fitness centers, children’s educational programs and the general health sector; food, as a broad category, is ebbing. Branding counts in some franchise areas, too, like home health services.

Source: New York Times October 25, 2019 19:07 UTC