One nonprofit group offered a pretty straightforward solution this week with a new campaign aimed at the ad dollars keeping the broadcaster in business. It’s hoping it can convince the digital middlemen, known as ad exchanges, to drop Fox, too. Ad exchanges are part of that equation. AdvertisementIn a (very, very) brief nutshell, you can think of ad exchanges as the referees of the attention economy. Advertisement“I don’t actually think ad exchanges vet their inventory against the standards they tell advertisers they’re adhering to,” she said.

Source: CNN June 12, 2022 19:01 UTC