If your company doesn't want to become a casualty of the "retail apocalypse," you need to pay attention to two important aspects of your business: Customer experience and your brand's reputation. Statista says worldwide retail e-commerce sales will be two times higher than 2016 numbers — that’s 200% growth in just four years. So, despite many big retail brands closing down locations, retail is far from dead — and some retailers are thriving. Brands with a reputation for innovation and great customer experience will continue to attract and retain customers, while those who fail to respond to new trends simply won’t. All of these consumer touchpoints determine how people perceive and experience your brand — and if you manage them effectively, you can survive the retail apocalypse, and maybe even thrive in a new retail world order.

Source: Forbes May 02, 2019 21:44 UTC