Executives at the company, which owns plant-based dairy brands Silk and So Delicious, as well as cow's milk brand Horizon Organic, think that the dairy aisle is missing something important: A plant-based milk alternative that tastes like, well, milk. Dairy milk comes in organic or regular whole, skim, 2%, plus fortified options and lactose-free alternatives. Beyond Meat BYND Essentially, Danone wants to do for plant-based milk what Impossible Foods anddid for plant-based burgers . The question is whether consumers who flocked to plant-based proteins will do the same for plant-based milk. A holy grailSales of milk alternatives may be growing, but the $2.5 billion category still trails far behind the $11.2 billion US dairy milk market.

Source: CNN September 27, 2021 14:37 UTC