The sharp advertising downturn caused by the coronavirus pandemic brought the internet’s two largest content-recommendation companies back to the negotiating table nearly a year after they had agreed to combine. In the end, Taboola Ltd. and Outbrain Inc. couldn’t agree on revised terms, calling off a cash-and-stock deal that had already been blessed by the Justice Department.
Source: Wall Street Journal September 13, 2020 21:00 UTC