The Los Angeles Times and Reality Check Insights, a California-based data analytics firm, teamed up to survey the public on underlying values that shape public opinion. Here’s how it works:Like other surveys, Reality Check Insights uses sampling to recruit survey respondents. To deal with that problem, Reality Check Insights randomly selects addresses from a list of every address in the country. Reality Check Insights’ preelection survey in 2020 forecast President Biden’s nationwide vote share within 1 percentage point of the actual result. The firm’s chief executive, Ben Leff, co-founded Reality Check Insights while graduating from Stanford Business School in 2020.

Source: Los Angeles Times January 29, 2021 15:02 UTC