How the ‘Bralette’ Has Upended Victoria’s Secret - News Summed Up

How the ‘Bralette’ Has Upended Victoria’s Secret


Victoria’s Secret has a problem and it’s not much of a secret: athleisure is upending the bra business. In the first quarter, the retailer said bra sales rose less than 10%, down from growth rates in the mid-teens in prior quarters.... Growth is slowing in the retailer’s core bra business, which accounts for about 35% of sales at its parent company, L Brands Inc., as shoppers seek comfort instead of flash from their undergarments.


Source: Wall Street Journal June 29, 2016 16:35 UTC



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