How some NZ brands are shortchanging domestic customersSTUFF Two new Tip Top ice creams, packaged with labels stating they are “brought to you by Tip Top”, are in fact made in Spain. However, recent stories relating to Tip Top importing ice cream from Spain and Montana wines using Australian grapes suggest that domestic customers are being shortchanged. Even some of New Zealand's most iconic brands are implementing strategies that may lessen the trust domestic consumers have historically placed in them. It should be noted that Whittakers used a brilliant comparative advertising campaign at this time and positioned itself as an iconic New Zealand brand. MONTANA SAUVIGNON BLANCA second example comes from the Pernod Ricard owned Montana wine brand.

Source: Stuff March 26, 2018 08:26 UTC