Reputation to brands is what propaganda is to politics. ALSO READ: Editorial: Uhuru, Raila must put Kenya first in their fightYet it is inevitable that at some point, brands and politics will interact. Unfortunately, for some of the companies, the dirty politics that saw politicians rubbed against their reputation might prove an indelible blemish to their brand. Safaricom, Eastern Africa’s largest telecommunications provider, had to put up a spirited fight, to save its brand reputation. “Politics changes with time, but brands are not there for a season,” said Dr Owino.

Source: Standard Digital October 24, 2017 04:52 UTC