And it was Conway, 42, to whom Waitrose turned for help with creating the concept for the store and setting up the trial. “We were trying all these different ways of encouraging people to move over to refillable containers,” she says. Overnight, Conway found herself riding a huge tidal wave of public antipathy towards plastic packaging. Photograph: Karen Robinson/The ObserverSuddenly, she says, finding new ways to reduce your plastic packaging waste – from reusable coffee cups to paper straws – became fashionable and cool. Within a month purchases of unpackaged goods in the store had increased by 40%.

Source: The Guardian June 08, 2019 13:52 UTC