Many of my counterparts from the marketing and brand team are professionals from India and also from Bangladesh , which are our neighboring countries. So, these terai towns and rural Nepal also become equally important while we are doing the brand planning. About 5 million Nepali population largely from semi urban and rural societies are currently working outside Nepal in South East and Middle East Asia. Staying connected via phone has become mandatory as most of their family members, friends, neighbors are working or studying outside. The market matrix is already in those directions.-The author is the founder and managing director of Outreach Nepal and the author of ‘ Brandsutra ’.

Source: Economic Times May 03, 2021 03:28 UTC