How investigations drive subscriptions at FT, Guardian, Tortoise and New York Times - News Summed Up

How investigations drive subscriptions at FT, Guardian, Tortoise and New York Times


Former New York Times executive editor Dean Baquet, Tortoise co-founder James Harding, and Financial Times editor Roula Khalaf. Pictures: Jesse Grant/Getty Images for AFI, Tortoise screenshot, and Financial TimesPublishers that “relentlessly” publish big investigations “end up thriving” in the long-term, a group of editors have suggested. RelatedThe highest net trust scores in that poll were for The Weather Channel (53), PBS (30), and BBC (29). Future Of Media USA Our weekly does of strategic insight about the future of news media aimed at US readers. ‘Not a straight line’ between investigations and subscriptionsBut he said the connection between investigations and subscriptions is “not a straight line and it doesn’t always work”.


Source: The Times May 17, 2023 08:50 UTC



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