Many of those looking to get personalized event cards would have probably visited Inksedge , an e-commerce platform. "I always had a dream that this model would work for the Indian market as well," she says. It introduced its e-card segment in October last year, and, the CEO says orders have tripled in the last quarter. "Seetharaman, mother to a 14-year-old and an 11-year-old, says, "I don't miss their annual days, state tournaments, parent-teacher meetings. At work, I see people have become much more mature and inclusive of this fact."

Source: Economic Times March 08, 2017 05:59 UTC