Given the rapid pace of digital disruption across almost every industry, small and medium-sized businesses, especially family-owned businesses, tend to be the most vulnerable. According to “Planning for Prosperity”, an SAP-sponsored study by The Economist Intelligence Unit, family businesses in Thailand intend to expand into new markets and launch new products in the next three years. What’s positive is that family businesses in Thailand already know what they need to do. Our “Planning for Prosperity” study reveals that family businesses in Thailand are among the most positive in the region, especially towards their capabilities to deploy new technology such as artificial intelligence and machine learning. Propelled by need, ambition and drive, we fully expect Thailand family businesses to lead the way in becoming intelligent enterprises that deliver prompt and satisfactory customer experiences.

Source: The Nation Bangkok February 02, 2019 12:56 UTC