How corporate museums help companies stay grounded - News Summed Up

How corporate museums help companies stay grounded


DCM Shriram Heritage Gallery, Kota. When visualising the group’s corporate museum, Lalbhai’s natural choice was to use indigo — the most common choice for denim jeans — as the theme. The Tata group, for instance, has invested multi-million dollars in creating the Tata Experience Center (TXC) at the iconic Bombay House, which was reopened after renovation in July. One such product is the goddess necklace worn by actor Deepika Padukone in the film Padmavati, which was designed by group company Tanishq. "Research scholars and journalists looking for reference material also visit the DCM Shriram Heritage Gallery in Kota.


Source: Economic Times February 16, 2019 17:26 UTC



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