Much talk over election campaign spends have been spoken of in the weeks past. Political parties have splurged on getting noticed in this crucial Lok Sabha election as 900 million eligible voters take to the polling booths. While most concur the increased election campaign budgets are a tactic to woo first time voters, it begs the question: how much are you convinced? While catching the last showing of a movie in a theatre, Ekta Bhula, finance professional, admits, “I don’t like watching them [ads]. Google’s ad transparency report (see the box above) revealed 3,789 total political ads on its platform with ad spends at Rs 13.92 crore as od April 2019.

Source: dna April 20, 2019 22:30 UTC