Nowhere is this more manifest than in energy usage where companies have a twin focus on reduction and a switch to renewable sources. For example, earlier this year, Amazon announced a deal to purchase all the energy produced by a new wind farm to be built Invis Energy in Meenbog, Co Donegal. According to the company this arrangement coupled with energy savings initiatives will allow customers to source meat produced with a lower carbon footprint - a significant marketing benefit these days. “Sustainability has been in Ikea’s DNA since day one”, says Ali Sheridan, sustainability manager with Ikea in Dublin. We want to produce more renewable energy than we use, and we have achieved that in Ireland through our wind farm in Co Leitrim.

Source: The Irish Times May 09, 2019 04:52 UTC