The new-age consumer wants to associate itself with names that speak their language, hold their values and respect their opinions. In order to instill a surprise factor in their offerings, brands need to move out of their comfort zones and dabble in the unknown. To know more, tune in to the eighth episode of HT Brand Studio Live, Season 2. From the changing relationship bet.ween millennials and brands to how companies can create relevant yet innovative content, the themes will include these and more. HT Brand Studio Live is hosted jointly by HT Brand Studio and DMAasia, and is a part of the HT Brand Leadership Series, an annual property hosted under the domain of HT.com that has content around breakthroughs in marketing.

Source: Mint November 18, 2019 05:37 UTC