!” read the bottom of the image, which was titled “Adrian’s Kickback.”“It was meant to be for my school,” Mr. Lopez said. “Tuesday morning was when Yahir made the TikTok,” Mr. Lopez said. The video took hold on TikTok’s powerful “For You” recommendation algorithm and gained mass distribution. Internet celebrities and creators including the music artist 24kGoldn, members of FaZe Clan and Noah Beck posted about it. By the weekend of the event, TikTok videos with the hashtag #adrianskickback had attracted nearly 280 million views.

Source: New York Times May 24, 2021 21:22 UTC