But according to YouTube creators, that shift has also punished video makers who bear no resemblance to terrorist sympathizers and racists. The YouTube ad crisis — and the company’s response — also speaks to a persistent public misunderstanding of the worth of digital creators. The mainstream media barely engages with YouTube videos as an artistic product in the way it does traditional television and film. He hopes that as the ad systems learn to decipher context, and advertisers relax, creators will see greater returns. YouTube has long been owned by Google, which has gobbled up a greater share of online ad revenue in recent years.

Source: New York Times April 17, 2017 21:45 UTC