Just 39% of Gen Z internet users trust brands to keep their data safe, according to Insider Intelligence. These 5 Loyalty Factors Distinguish Gen Z From The RestGaining trust among an entire generation of skeptics is not something that can be smart-phoned in. The brands and merchants that Gen Z champion as influencers are therefore more likely to earn the trust of the Alphas. Let Gen Z Teach Us WellThe members of Gen Z aren’t only inheriting a new world, they are inheriting its challenges, with eyes wide open. How You Can Win Gen Z’s Loyalty With Data And Trust

Source: Forbes September 17, 2022 07:11 UTC