Ok wineries is a new one for me — a new industry but hey marketing is still marketing, right? For wineries, there are many benefits to fully embracing tours and tastings as an integral part of your marketing strategy. It’s important to find ways to leverage their visits as a marketing tool before, during, and after a customer’s experience. Gather Information from CustomersAlthough experiential marketing has taken off across all industries, data gathering is essential, particularly for wineries. Platforms like AnyRoad will also allow you to export your visitor data into your CRM - looping each visitor into ongoing communications.

Source: Forbes October 30, 2017 19:41 UTC