While wine retailers and number-crunchers have long lamented their lack of understanding and ability to market to millennials, one online store is having major success. Wine.com held its annual summit recently at Sonoma State to much fanfare, good music wine and data sharing. Ray Johnson, the executive director of the Wine Business Institute at Sonoma State, said the online application has clearly had success as it has catered to the current way that many consumers want to buy wine. Wine.com, Osborn notes, also has more than 30 full-time wine advisors who consult with clients about their preferences and price points from the comfort of their home. “The Wine.com consumer is very different than people who shop at Kroger’s or Safeway,” shares Susan Winchester, the Orinda-California based President of Brydges Beverage Consulting.

Source: Forbes March 06, 2019 19:28 UTC